"Here's How You Can Get Copy For Your Website That Brings You
Endless Stream Of Hot Leads And New
Customers... Customers Who Buy Over And Over Again!"
copywriter who is the "secret weapon" that has already sold
MILLIONS of dollars
of products and
hundreds of different businesses - and now you can put the
read most people's web pages and just
shake my head.
website isn't like most of the other sites
I see online these days.
website that tries to sell something makes the same mistakes. Mistakes
rooted in ignorance and ego.
let your ego cost
or more? Day after day?
Week after week?
you willing to read some really good advice, and then when you see the
complete logic of that advice... to follow it?
you said, "yes" - congratulations. You're in the 2% minority of
business people. You get a free pass to leave the ranks of the
Where Almost Every
Online Business Goes Wrong
it happens for
most online businesses:
- Someone has an
a product or a
- They plan their
- They slap up a
slick-looking website...and wait.
Nothing, that's what.
Most websites are like a Western
You can practically see the tumbleweeds blowing down the empty streets.
The "Gun To The
the most important thing on
pictures? Or is it the words?
a gun to
your head and said, "Choose!
You either get pictures, or you get words
- but you can't have both. Which is it?"
hammer on the gun
answered, "The words."
Words Sell -
of course, coming up
with just the right words.
advertising copywriters know that changing
just one word in a
headline, or tweaking one paragraph
or layout element, can result in
huge sales increases.
get into the secrets of
what makes a great ad (and make no mistake, your website itself is
indeed an ad), let's ask a more basic question...
in 1904, a man named Albert Lasker was the head
of advertising for
Lord and Thomas Advertising. Lasker received an unusual note:
am in the saloon
downstairs, and I can tell you what advertising is. I know
that you don't know.
much to me to have you know what it
is... and it will mean much to you.
If you wish
to know what advertising
is, send the word 'yes' down by messenger.
was an obscure copywriter looking for a break. What he had no way of
that Lasker had been searching for a
true definition of advertising for
over 7 years.
reading that note, Lasker immediately had Kennedy brought up to his
meeting that followed, Kennedy spoke three
that changed the world of advertising
asked how Kennedy would explain what advertising really is, Kennedy
said, "Salesmanship in print."
someone visits your website,
a sale is made.
Either you are
selling the visitor on the idea they
need to buy your
themselves on the idea that they don't
to buy your
you hired a
salesman to work for you
in the "real world", and 100
people were interested enough to come through the door, but none of them
bought...what would you do?
you'd either fire that
salesperson, or you'd get them some
sales training real fast.
hold true for your
website or your direct mail sales
words - the
sales copy - on your
website are your salesman (remember, it's "salesmanship in print").
copy on your
site is not making
enough sales (you should get a
1% conversion rate -
that is, 1 out of every 100 visitors should buy something) you either
need to fix
your copy--or replace it!
some tips on what your
copy needs to be doing for you...
Things Your Copy Must
Or You Lose Money!"
key tasks your copy
MUST get your
must grab your reader's eyes and draw them into your
site; it must hit them between the eyes, so that just for a moment they
stop and read what you have to say.
MUST keep your
reader's Interest. The
your copy must keep drawing them down into you story (after
the headline has sucked them in). It must keep the reader glued to the
page - the
deeper they get into your story, the more likely they will buy.
MUST inflame your
reader's Desire. Your
must do more than just present a good logical case for your
product; it must make your reader long
for the product; it must inflame
the reader's desire so that they feel
they must have the benefits your
your reader to Action. Remember
I said every time someone visits your site, a sale
is made? You need action! You
need them to click the button marked "BUY"! Powerful copy makes this
Here Is Your "Million
Dollar Secret Formula"
I spell out the one and only true
formula for effective selling (whether it be in print, on the
web, on the radio, or face to face) I really want you to STOP ALL OTHER ACTIVITY.
Your tendency is going to
be to read the following formula and say something like one (or all) of
the statements below:
already knew that. Big deal."
Advertising 101. I want something
are different. This won't work for them."
being blunt: BULL.
Even if you've "heard it before", I urge
you to look
at what I'm about to tell you with "fresh eyes", and to take some time
to "think through" the ideas. Here it is:
+ Interest + Desire = Action
marketer's formula better
known by its acronym: AIDA.
So What's The Big
Deal About AIDA, Ray?
why I am
making such a big deal about this:
most people have heard of the AIDA
formula. And most people promptly go right out and ignore it.
It's easy to ignore,
It's easier to think
about what you want instead of what your prospect or customers want.
It's hard to get into
the prospects frame of mind.
But if you can manage
to do it...
...if you can get into
the same "thought-stream" as your prospects, and learn what they want,
how they want to receive it, and why it's important to them...
...you'll find that they
trust you so much they can't wait to whip out those credit cards and
buy from you!
Fail, And How You Can Avoid It
would estimate that
maybe as many as 90% of all
business people, ad copywriters, speakers, salespeople, and media
salespeople just don't follow the
business people, copywriters, and marketers get hung up on the wrong
with just a little bit of work, and perhaps some help from someone who
knows what they're doing, it
could all be so different.
site/letter/mailer/brochure looks slick and "big time".
impressive to their peers.
about themselves ("we've been in business 20 years"...
"we're the Number One company in our field"...)
or "funny" without knowing if that
helps get them to their goal.
sacrificing sales and prospects.
using the same tired formula approach
for every piece of copy.
themselves, even if they have no real experience writing copy.
If you get nothing else out of reading this letter,
I hope you'll get this...
...analyze every advertising and sales activity in
your business, and ask yourself: does
this follow the AIDA
If it doesn't - change that activity or advertising,
or get rid of it altogether.
It's possible that all it will take is to
re-analyze, re-format, re-write and revise your advertising copy.
of it: All
that may be standing between you and making a massive income online (or
off-line) are just words ...
You Want Me
To Write Your Copy
I mentioned at the beginning of this letter, my name is Ray Edwards.
probably never heard of
because I've been writing copy
for the last 20 years - I have not been promoting myself online or
through mail-order (like so many other so-called "copywriters" have
been). I haven't been busy selling "courses" on "how to write copy" - I've been writing copy.
have I been writing copy for? Hundreds of clients, including:
just a partial list - but I want
you to know I've got broad-based experience. I'm not some rookie who
read some websites and ebooks and decided he could write copy.
Taught By The Masters
got the chops - and I've proved it.
What kinds of copy have I written? Again, the list is extensive. It
Tony Robbins once observed that reading something written by a genius
(like Dickens, Shakespeare, or Lincoln) is like being taught directly
by that person - you're thinking that person's thoughts, just exactly
as they wrote them down, with their own hand.
What a powerful idea!
That's how I've studied copywriting - by immersing myself in the
"source material" of the Great Masters. The men who have written the
"million dollar letters".
I have, over the last 15 years or so, carefully studied the principles
taught by the giants of direct marketing:
means you can be certain that every piece of copy I
write is based on sound, proven, tested principles that are meant to
accomplish one thing: to sell tons of
product or service.
- Jay Abraham
- Gary Halbert
- Claude Hopkins
- Jay Conrad Levinson
- Joe Sugarman
- John Carlton
Five Excellent Reasons
Why You Want Me
To Craft Your Copy
marketing is my actual, full-time
business - not my hobby (like
it is for so many "online copywriter" types).
pieces of copy
that has sold
millions of dollars worth of products and services.
every kind of copywriting medium
you can imagine.
every kind of product or service
you can name.
"new to the game" kid who read an e-book or two and decided to hang out
a shingle on the Internet. I'm a seasoned
can help you make more sales.
Copy Kicked Butt!"
copy you wrote for me was incredible. I had tried writing my
own copy, and also tried a couple of different copywriters, but your
you figured out how to write copy that makes people BUY, and that's
what it's all about.
You May Want
To Ask Me
maybe you ended up at my website out of
curiosity. That’s natural — especially if
you’ve never hired a freelance
Or maybe you
already know you need a good
copywriter —someone who combines good writing skill, sales
ability, and years of
experience in advertising, marketing, and promotions.
Whatever the case, I’m sure you
want to know more
about a writer before you
we were sitting
face-to-face, meeting in your office about your
project, you’d probably ask me lots of questions. Let me try
to answer a few of
those questions right now...
QUALIFICATIONS AS A COPYWRITER?”
written hundreds of
radio commercials, TV commercials, direct mail
pieces, one-sheets, fliers, brochures, billboards, music-on-hold
training manuals, corporate policy and procedures, web site copy, and
given seminars on
copywriting, marketing, and promotions for professionals
in those fields.
have published articles
in radio trade journals, published one book, and
have several other book projects currently in development.
IN MY FIELD?”
you sell to business, industry, professionals, or through
direct response, chances are I already have experience dealing with
of product or service—or something very similar.
copy for almost every kind of business
can imagine: auto dealers, soft drink companies, attorneys, physicians,
stores, insurance companies, recording artists, nutritional
sites, construction firms, recruitment firms, weight loss clinics,
shops, real estate brokers, seminars, television programs, furniture
credit repair, gyms, auto mechanics… this is only a partial
Even if you have a business that I have not had some experience with, my unique
research and fact-finding methods
will ensure that your copy will accomplish
exactly what you want it to.
“WHAT KINDS OF
ASSIGNMENTS DO YOU HANDLE?”
the full spectrum of copywriting projects,
80 percent of my business is writing direct mail and direct web site
brochures for business, radio commercials, and television commercials.
work covers diverse marketing materials,
including ads, PowerPoint copy,
case histories, feature articles, slide presentations, press releases,
newsletters, catalogs, annual reports, product guides, manuals, film
videotape scripts, and speeches.
specialty is my ability to write clear, credible, persuasive copy
wide range of business products and services, from the simple to the
known for being able to quickly grasp complex marketing problems
and turn those into persuasive copy that motivates customers and
take action. My copy gets results.
course, I can’t predict how many responses my ad, mailer, or
package will pull for you. But I can guarantee
satisfaction with the copy
you receive from me.
My Future Copy Done By You!"
The copy you wrote for TrafficSolution is Awesome!
Very nice flow, strong headlines and action callouts.
The best thing is you get to know exactly what I want in the
copy! I look forward to all my future sales copy done by you!
“WHY DO YOU SAY
YOU ARE A ‘COPYWRITER AND MARKETING
addition to writing copy, many of my clients want me to
work with them as a consultant, helping them plan marketing campaigns
generate maximum response.
pleased and happy to get on-target advice
that works—at an affordable fee—and they like the
fact that I don’t charge a
“HOW LONG WILL IT
YOU TO WRITE MY COPY?”
Ideally I like to have 3–4 weeks to work on your copy. That
gives me the time
to polish, edit and revise until I'm happy with every word.
the job is a rush, indicate the date by which you must
receive the copy on the order form. If I take on the job, I guarantee that you
will have the copy on your
desk by this deadline date—or sooner. No matter what
the deadline, the copy I submit to you will be right. You can depend on
“WHAT IF WE
WANT YOU TO REVISE THE COPY?”
tell me what you want improved and what the changes are, and
included in the flat
fee we’ve agreed to for the assignment provided they are
assigned within 30
days of your receipt of the copy and are not based on a change in the
assignment after copy has been submitted.
clients are pleased and enthusiastic about my copy when
they receive it. But if you are not
satisfied, I will revise the
copy according to your
specific guidelines... and at my expense.
“HOW DO I ORDER
YOU AND WHAT DOES IT COST?”
It's simple to get started. My general fees are as follows:
different, and these are rough guidelines (and, by the way, are my
Request a FREE quote for
YOUR project, and I will quickly provide you with an exact cost.
Total Website Marketing Package"
website owners, even when they hire a copywriter, are left with lots of
copy they still have to write themselves: they have to make that
persuasive sales letter fit in with all
their other marketing
it make sense to have all your marketing materials "match"? Don't you
want the same quality of writing in all your materials?
will provide you with all the written
you'll need for your online
(or offline) business:
Series ("mini-courses", etc.)
Autoresponder Series (reduces returns!)
recorded by a professional VO artist.
Consult - text, color, navigation. Consultation only.
you wrote my
salesletter, I hadn't even sold one of this particular product online,
even though it had gotten great reviews from people who've seen it in
Within a week
after I posted your
newly created page, I had heard from 5 potential buyers, and two
companies actually purchased one.
It was an amazing
my business. Ray, I can't thank you enough for working on this project
T.T. Mitchell Consulting
Your Fees Are Kind Of High"
to mediocre copy that doesn't make sales happen?
to wasting your own time trying to write copy when that's not your job
or your expertise?
to cheap copywriters who don't have
and who don't know what they're doing?
fees are a bargain
to some of the "legendary" status copywriters I mentioned earlier, who
may charge $15,000 - $25,000 for a
single letter! (Little-known
secret: many of these guys don't actually write these letters - they
have a protege do it, and they simply do a quick review...)
line: this is the one area of your business where you don't need to be
cutting corners. My rates are more
for professional-level work of this kind.
being said, every project is different, and some cost more than
give you an exact
price quote if you call me at
Get Started On Your Copy Right Now!"
work together to create your
copy. Here is the step-by-step process we need to get started now:
your free quote,
or call me at (206) 222-2151.
your copy project (along with your written price
send you the order form to sign) and fax it back to me.
return it to me along with your 50% deposit.
project on my schedule and I'll give
you a completion
date. This is normally 2-4
weeks from the start date.
done via email, and I can get your
back to you in 1-2 weeks.
require a 25%
- but this
moves you to the top of my schedule. I can only accept one rush job at
a time, so these are limited. I
can usually turn rush jobs around in 3-5 days.
Advantage Of These Prices Now
I know, I know.
says "these prices won't last"... but in this case I suspect it's true.
Think about it: I can
only write so much copy every week. I have a
"real life", too. Why does that matter to you? Glad you asked...
raised my copywriting prices
more than once, to try and keep my schedule "sane". My copy gets real,
measurable results for my clients - and as word gets around, I'm
getting more and more
for writing projects.
As the demand for my
copywriting increases, so do my rates - it's the
only way I can keep my schedule under control.
If you think I'm not
serious, check back here in a couple of months. The prices you see now
will not be available.
Author, Copywriter, Marketing Consultant.
copy is "salesmanship in print". You need the best copy you can get,
written by someone who knows how to get people to read it,
it, and to act on it.
right copy can have people whipping out their wallets to buy from
question is, do
you have the right copy? For
most people the answer is "no". Why not get the right copy
to get your FREE quote or call me
at (206) 222-2151.
best value is the Total Website Marketing Package. You
get an entire package
of copy for a rate much lower than if you purchased the pieces